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404 page

Open the theme editor’s 404 template, then Not found. This controls the missing-page content; it does not create redirects or repair broken links. Manage redirects separately in Shopify.

SettingDefaultHow to use it
Empty-state headingEmptyUse the translated main heading, normally Page not found, or write your own. The existing playful subtitle stays translated.
Empty-state textEmptyUse the normal explanation, or add formatted recovery guidance.
Shopping button labelEmptyUse the translated Back to shopping label, or enter another useful label.
Shopping button linkEmptyOpen all products by default, or choose a real collection or page.
Show search formOnShow a standard search form. The shopping and Home links remain when this is off.
Empty-state product collectionNot selectedOptionally show up to four actual products. An empty or unselected collection produces no suggestions.

Keep the explanation short, preserve search when useful, and choose a small relevant collection only if it helps shoppers. Suggestions link to full product details so shoppers can select variants or complete gift-card and personalization fields.

The search form and links work without JavaScript. Check the actual missing URL on your storefront as well as the editor; a local template preview alone does not prove that HTTP routing and redirects are correct.

Why are suggestions missing? Select a collection with products available on the online store.

Does this replace URL redirects? No. Use redirects to fix known old links; the 404 template helps when a requested page still cannot be found.