Social media banner
Social media banner shows a wall or row of tiles that look like your social feed — each tile is a post image or clip you upload, with a link to the platform.
What it does
Section titled “What it does”Use it to show the life of your brand beyond the store. You upload each post yourself — the section does not connect to Instagram, TikTok, or any platform, and it doesn’t show follower counts. What it gives you is a fast, on-brand wall that links out.
Add it to a page
Section titled “Add it to a page”- In Shopify admin, go to Online Store → Themes and click Edit theme. (Older admin versions label this button Customize.)
- Open the template where you want the section.
- Click Add section and choose Social media banner — it is added with six empty Social post blocks already in place; fill those before adding more (up to 12).
- Set your Profile link, then upload an image or video into each post and save.
Choose a style
Section titled “Choose a style”| Setting | Default | Options | What it does |
|---|---|---|---|
| Layout | Grid | Grid / Scrolling row / With follow tile | Grid is a fixed block of tiles; Scrolling row swipes sideways; With follow tile reserves the first tile for a follow card |
| Tile shape | Square (1:1) | Square (1:1) / Rounded / Portrait (4:5) / Circle | Shape of every tile, posts and follow tile alike |
| Hover effect | Zoom with icon overlay | None / Zoom image / Icon overlay / Zoom with icon overlay | What happens when a mouse points at a tile |
Set it up: quick start
Section titled “Set it up: quick start”- Add the section and paste your profile URL into Profile link — with it set, a follow button appears beside the heading in every layout.
- Fill the six starting Social post blocks: upload each post’s image (or a video). Keep in mind a tile with a video plays the video instead of following its link — use videos only where playback matters more than the click-through.
- Pick the Platform per post — it draws the little platform icon on hover. Remove spare blocks with Remove block, or add more with Add block → Social post (up to 12).
- Save and check the phone: the row layout scrolls sideways there too.
Settings
Section titled “Settings”Section settings
Section titled “Section settings”| Setting | Default | Options | What it does |
|---|---|---|---|
| Layout | Grid | Grid / Scrolling row / With follow tile | Arrangement of the tiles |
| Tile shape | Square (1:1) | Square (1:1) / Rounded / Portrait (4:5) / Circle | Shape of every tile |
| Hover effect | Zoom with icon overlay | None / Zoom image / Icon overlay / Zoom with icon overlay | Desktop mouse-over behavior |
| Subheading | Empty | Text | Small line above the heading |
| Heading | “Follow the pack” | Text | Section title; leave empty for no title |
| Profile link | Empty | URL | Your social profile URL. Used by the follow button and by posts without their own link |
| Follow button label | “Follow us” | Text | Text on the follow button |
| Columns on desktop | 4 | 2–6, step 1 | Tiles per row (Grid layout) |
Blocks
Section titled “Blocks”Add up to 12 Social post blocks.
| Block | Limit | What it adds |
|---|---|---|
| Social post | 12 | One tile: an image or video with a platform icon and link |
Social post settings
| Setting | Default | Options | What it does |
|---|---|---|---|
| Platform | Instagram / TikTok / Facebook / Pinterest / X (Twitter) / YouTube | Which platform icon shows on the tile | |
| Image | Empty | Image picker | The post’s photo. Shown when no video is set; used as the video cover when a video is set |
| Video (uploaded to Shopify) | Empty | Video picker | Optional Shopify-hosted clip for the tile |
| Link | Empty | URL | Where the tile leads. Optional — defaults to the profile link |
Images and content tips
Section titled “Images and content tips”- Square (1:1) around 800×800 px suits most walls; Portrait (4:5) uses around 800×1000 px.
- Videos play with their own controls — the image doubles as the cover until then.
- Download the post image from your platform account and upload it here; keep a square crop handy.
Good to know
Section titled “Good to know”- No automatic feed. New posts don’t appear by themselves — add a block per post you want to feature.
- No follower numbers. The section deliberately avoids counts that would need constant updating.
- Posts link out. A post without its own link opens your Profile link.
- Hover effects need a mouse; on touch screens tiles simply tap through.
Example setups
Section titled “Example setups”Community wall. Grid, 8 Square tiles, mixed platform icons, one shared profile link — a monthly-refreshed gallery.
TikTok-first row. With follow tile layout, 6 Portrait tiles with short Shopify-hosted clips, one profile link — the follow card leads the row.
Common questions
Section titled “Common questions”New Instagram posts don’t show up by themselves. There is no live connection — upload each post you want to feature. That keeps the page fast and fully under your control.
My tile has a video and ignores its link. The video takes over the tile; remove the video if the click-through matters more.
Where did the follow button go? Two different things to check: the follow button beside the heading shows in every layout, but only when Profile link is filled in. The follow tile as the first card exists only in the “With follow tile” layout — the other layouts don’t add it.