Skip to content

Product details

Product details annotates one product photo with numbered markers. Each marker pairs a spot on the photo with a short text — and optionally its own close-up photo shown in a circle.

Use it when one product photo carries several features worth pointing at — pockets, zippers, fabrics. Shoppers tap a number in the list (or on the photo) and the section highlights that detail: the marker lights up, and with a close-up image uploaded, a circular photo shows exactly that spot.

  1. In Shopify admin, go to Online Store → Themes and click Edit theme. (Older admin versions label this button Customize.)
  2. Open the template where you want the section.
  3. Click Add section and choose Product details.
  4. Upload the Product image and edit the demo Detail block.
  5. Add a Detail block per feature (up to 6), set its marker position, then save.

The Layout setting switches between two looks:

StyleLook
Connected close-up (default)The photo on one side; selecting a detail draws a circle with a connecting line at that spot — using the detail’s own close-up photo if one is uploaded
Detail cardThe list becomes cards beside the photo, without the circle close-up

Both sit on a Section background tint and share the numbered-marker interaction.

  1. Add the section and upload a Product image (1600–2400 px on the longest side).
  2. In the first Detail block, type the List title and the Detail description.
  3. Place the marker with Marker horizontal/vertical position (percentages of the photo).
  4. Optionally upload a Separate close-up image (800–1200 px square) — the photo itself is never enlarged as a substitute.
  5. Repeat per detail, save, and tap through the numbers in the preview.
SettingDefaultOptionsWhat it does
Heading“Little details.”TextSection title, first line
Highlighted heading line“Lots of care.”TextSecond heading line, shown in the accent style. Leave empty for a single-line heading
Introduction(demo paragraph)TextShort intro under the heading
Product imageEmptyImage pickerThe annotated photo. Recommended 1600–2400 px on the longest side; the full image shows — re-check marker positions after changing it
Product image descriptionEmptyTextDescribes the photo for screen readers and search engines
LayoutConnected close-upConnected close-up / Detail cardThe two arrangements above
Section background tintLilacNone (white) / Cream / Lilac / Mint / ApricotSoft color behind the section
Image ratioLandscape (4:3)Square (1:1) / Landscape (4:3) / Portrait (4:5)Frame shape of the product photo

Add up to 6 Detail blocks — one per feature.

BlockLimitWhat it adds
Detail6One numbered feature: list entry, marker, optional close-up

Detail settings

SettingDefaultOptionsWhat it does
List title“Thoughtful detail”TextThe line in the numbered list
Short summaryEmptyTextOne-line preview under the list title
Detail headingEmptyTextTitle in the detail panel. Uses the list title when left empty
Detail description(demo text)TextWhat makes this detail special
Separate close-up imageEmptyImage pickerSquare photo (800–1200 px) for the circular close-up. Leave empty for text only
Close-up horizontal position100 %0–100 %, step 1Connected close-up only: where the circle sits — 0 hugs the left edge, 100 the right
Close-up vertical position15 %0–100 %, step 1Connected close-up only: 0 is the top edge, 100 the bottom
Marker horizontal position50 %0–100 %, step 1Where the numbered marker sits on the product photo
Marker vertical position50 %0–100 %, step 1Same, from the top
  • Product photo: 1600–2400 px on the longest side, with clear space around each feature you want to mark.
  • Close-ups: square crops, 800–1200 px, one per detail — shoot them deliberately; a zoomed screenshot of the main photo reads poorly in a circle.
  • Three to five details read best; the marker positions are percentages of the photo, so re-check them whenever the photo changes.
  • Two ways to select. Shoppers tap a number in the list or the marker on the photo — both highlight the same detail.
  • The circle position is separate from the marker. The marker sits on the photo; the close-up circle sits wherever there’s room (that’s the Close-up position setting).
  • No close-up photo? No problem. Details without their own image show text only, and the main photo is never blown up as a fake close-up.
  • On phones the section becomes a compact flow: heading, a height-limited photo, the number row, and the current detail’s text.

Bed anatomy. Connected close-up, one bed photo, four details (bolster, cover zipper, base, non-slip bottom), each with a square close-up, Lilac tint.

Quiet card list. Detail card layout, no close-ups, five short text details — the fastest version to fill in.

The marker sits in the wrong place after I changed the photo. Markers are percentages of the photo — open each Detail block and re-check the position while previewing.

The close-up circle covers my photo’s subject. Move it with Close-up horizontal/vertical position — it slides along the edges of the photo stage, independent of the marker.

My detail only shows text, no circle. That detail has no Separate close-up image. Upload one (square, 800–1200 px) — the main photo is never enlarged as a substitute.

Tapping a number does nothing in the editor. Select the Detail block in the sidebar (or use the live preview) — the editor’s sidebar list selects, the page itself responds to taps.