About us
The About us section pairs a photo or video with your brand story and a short list of selling points — a friendly “who we are” block for the home page or an about page.
What it does
Section titled “What it does”Use it where shoppers decide whether to trust you: mid-home-page or at the top of an About page. One text block tells the story; each Feature item block adds a one-line proof point (“Trusted by pet lovers”, “Family-owned since 2019”).
Add it to a page
Section titled “Add it to a page”- In Shopify admin, go to Online Store → Themes and click Edit theme. (Older admin versions label this button Customize.)
- Open the template where you want the section.
- Click Add section and choose About us (or About us — banner to start with the full-width look).
- Write your Heading and Text, upload an Image, and add Feature item blocks for your proof points.
- Save.
Choose a style
Section titled “Choose a style”The Layout setting switches between three looks:
| Style | Look | Notes |
|---|---|---|
| Split (default) | Media on one side, a soft-colored card with text on the other | Image position swaps the sides |
| Centered | Media centered above centered text | |
| Banner | Media and text inside a full-width colored band |
The card or band uses a Card background tint — one of four soft pastel colors.
Set it up: quick start
Section titled “Set it up: quick start”- Add the section and keep the Split layout.
- Upload an Image (or set a video — see below).
- Replace the demo Text with your story, and edit the Feature item lines.
- Save and check the phone preview — the media stacks above the text.
Settings
Section titled “Settings”Section settings
Section titled “Section settings”| Setting | Default | Options | What it does |
|---|---|---|---|
| Heading | “About us” | Text | Section title; leave empty for no title |
| Text | (demo paragraph) | Text | Your story — supports basic formatting (bold, links, lists) |
| Layout | Split | Split / Centered / Banner | Switches the overall look |
| Image position | Left | Left / Right | Which side the media sits on. Split layout only |
| Image | Empty | Image picker | Photo. Shown when no video is set; used as the video cover when a video is set |
| Video (uploaded to Shopify) | Empty | Video picker | Shopify-hosted video; takes priority over the image and the URL below |
| Or video URL | Empty | URL | YouTube or Vimeo link — used when no Shopify-hosted video is set |
| Card background tint | Apricot | Cream / Lilac / Mint / Apricot | The soft color behind the text card or band |
| First button label | “Learn more” | Text | Shows a button; leave empty for no button |
| Link | Empty | URL | Where the button leads |
Blocks
Section titled “Blocks”| Block | Limit | What it adds |
|---|---|---|
| Feature item | Add one per proof point | One icon + one line of text |
Feature item settings
| Setting | Default | Options | What it does |
|---|---|---|---|
| Icon | Paw | Paw / Check circle / Heart / Star / Shield / Leaf / Truck / Gift | Small icon before the line |
| Text | “Trusted by pet lovers” | Text | One short proof point |
Images and content tips
Section titled “Images and content tips”- Image: landscape around 1600×1200 works well. A transparent PNG cutout also looks good against the tint card.
- Video: upload to Shopify for the smoothest autoplay handling, or paste a YouTube/Vimeo link. The uploaded video wins when both are set; the Image doubles as the cover.
- Keep each Feature item to one short line — they read as a scannable list, not paragraphs.
Good to know
Section titled “Good to know”- On phones the media sits above the text in every layout, so portrait crops look fine even from a landscape photo.
- Write your own proof points. The demo line “Trusted by pet lovers” is an example — replace it with facts about your store.
- One media channel wins. With both a Shopify-hosted video and a video URL set, the uploaded video plays; with neither, the section shows the Image.
Example setups
Section titled “Example setups”Family-brand story. Split layout, Image position Left, Apricot tint, photo of the team, three Feature items (“Family-owned since 2019”, “Small-batch treats”, “Donates to local shelters”), button “Read our story”.
Quiet intro. Centered layout, no media, heading “Why we started”, two short paragraphs — a text-only welcome block.
Common questions
Section titled “Common questions”My video doesn’t autoplay. Behavior depends on the browser; muted autoplay works in most, and shoppers can always tap play. YouTube/Vimeo links open in their own player.
The tint card looks too strong / too plain. Pick another Card background tint — the four colors are theme-wide pastels, so any section using the same tint stays consistent.
I added a Feature item but don’t see it. Feature items appear under the text inside the card — make sure the block has text and the section was saved.