Rich text

Rich text is the theme’s quiet speaker: one message with a small eyebrow line, a heading, a paragraph, and an optional button — centered, or sitting on a soft tinted band.

What it does

Use it between media sections for a brand statement, a promise, or a transition (“Made to be chewed. Guaranteed.”). You assemble it from four content blocks — use the ones you need, skip the rest.

Add it to a page

1. In Shopify admin, go to Online Store → Themes and click Edit theme. (Older admin versions label this button Customize.)
2. Open the template where you want the section.
3. Click Add section and choose Rich text — it is added with four blocks already in place: Eyebrow, Heading, Text, and Button.
4. Edit those blocks with your own words (see Set it up: quick start).
5. Save.

Choose a style

Setting	Default	Options	What it does
Alignment	Center	Center / Left	Alignment of the whole block
Style	Plain	Plain / Tinted band	Tinted band puts the content on a soft color strip with extra spacing
Color scheme	Scheme 1	Your store’s color schemes	Colors of text and band

Set it up: quick start

1. Add the section — it starts with four blocks: Eyebrow, Heading, Text, Button.
2. Select the Eyebrow block and retype its Text field — a short lead-in like “Since 2016”.
3. Select the Heading block and retype its Heading field with your title.
4. Select the Text block and replace the demo paragraph with your own.
5. Select the Button block: set First button label (“Shop the collection”), paste the Link, and pick a Button style — Solid (filled) or Outline (border only).
6. Don’t need one of them? Select that block and use Remove block — delete the Eyebrow for a plainer look, or the Button when there’s nowhere to send shoppers.
7. Save.

Settings

Section settings

See the table under Choose a style — Alignment, Style, and Color scheme are the section’s own settings.

Blocks

The section is assembled from content blocks. Each block has its own settings:

Block	Limit	What it adds
Eyebrow	1	One small line above the heading
Heading	1	The main title
Text	No limit	A paragraph with basic formatting (bold, links, lists)
Button	1	One link button

Eyebrow settings

Setting	Default	Options	What it does
Text	“Our promise”	Text	The small lead-in line above the heading

Heading settings

Setting	Default	Options	What it does
Heading	“Because they give you everything”	Text	The main title of the block

Text settings

Setting	Default	Options	What it does
Text	Demo paragraph	Rich text	The paragraph. Add more Text blocks for more paragraphs

Button settings

Setting	Default	Options	What it does
First button label	“Learn more”	Text	The words on the button
Link	Empty	URL	Where the button leads. The button renders as soon as the block exists — give it both a label and a link, or remove the block
Button style	Solid	Solid / Outline	Solid is filled (main action); Outline is a border-only quieter look

Images and content tips

• Text only — for media pairings use Media with text.
• The Tinted band works well right after a photo section; the band’s color comes from the chosen color scheme.

Good to know

• One message per section. For multiple paragraphs, add several Text blocks — or use a full page.
• The Button block always renders once added — an empty First button label or Link still draws a button, so fill both in or remove the block.
• The button style follows the theme’s two-button language (Solid for the main action, Outline for quieter ones).

Example setups

Brand promise. Eyebrow “Our promise”, heading “Because they give you everything”, one paragraph, Solid “Learn more” button, centered.

Quiet divider. Heading only, Left-aligned, Plain style — a single line between two photo sections.

Common questions

Can I center the text but left-align the button? Alignment moves the whole block together — mixed alignment isn’t a setting.

How do I remove the eyebrow line? Delete the Eyebrow block in the sidebar.

The band color isn’t what I expected. Band and text colors come from the chosen Color scheme — pick another scheme, or adjust the scheme in the theme’s global color settings.