Featured product

Featured product introduces one selected product with its real media, current price, a short story, and a link to the full product page. A single-variant product can also offer a quick add-to-cart button.

What it does

Use it for one hero product: a monthly pick, a bestseller, or a launch. The section reads real product data. Products with multiple variants use View details so shoppers can choose options on the product page.

Add it to a page

1. In Shopify admin, go to Online Store → Themes and click Edit theme. (Older admin versions label this button Customize.)
2. Open the template where you want the section.
3. Click Add section and choose Featured product.
4. Pick a Product and write your Subheading and Text.
5. Save.

Choose a style

There is no layout setting. The section is one composition — product media on one side, story text and the buying panel on the other — and Card background tint picks the pastel behind it.

Set it up: quick start

1. Add the section and pick a Product.
2. Replace the demo Subheading and Text with your own words about this product.
3. Pick a Card background tint that fits the page.
4. Save and test the product link, media controls, and any available quick-add button.

Settings

Section settings

Setting	Default	Options	What it does
Product	Empty	Product picker	The product shown. Its media, current price, and availability come from Shopify
Subheading	“Product of the month”	Text	Small line above the product title
Text	Describe the features and benefits of this product.	Text	Your short story about the product, above the buying panel
Card background tint	Cream	Cream / Lilac / Mint / Apricot	The soft pastel behind the whole section

Blocks

Use Add block inside Featured product to add a compatible App or Custom Liquid content block. App settings come from the installed app. Custom Liquid has one Custom Liquid setting, empty by default; empty content stays hidden.

Duplicate the theme before adding custom code, confirm who supports it, and ask a Shopify Partner for help if needed. This section does not guarantee compatibility with every app.

Images and content tips

• The gallery includes the product’s images, hosted videos, external videos, and 3D models. Select a thumbnail, then use Play video or View 3D model to load that player. Hidden players do not load automatically.
• Keep the Text to two or three sentences; the buying panel below it is the main event.
• Replace the neutral starting text with accurate product information. The current theme has no global Store purchase statement field. Put purchase policies on the relevant pages and link to the real policy from product content.

Good to know

• Media, price, and availability come from the selected product. This section does not include the full product page’s variant picker or personalization fields.
• Products with multiple variants use View details. Gift cards and products marked for personalization also lead to the full product page to collect their information.
• The section shows one product only — for a row of products use Featured collection.

Example setups

Monthly pick. One product, Subheading “Product of the month”, two honest sentences about it, Cream tint.

Launch stage. A new product, Subheading “Just landed”, text with one key benefit, Lilac tint, placed right under the hero.

Common questions

The price or options look wrong. Check the selected product and its data in Shopify. Choose variants on the full product page; this section does not show a full variant picker.

I picked a product but the section looks bare. The product may be missing photos or has no availability — fill in the product page first.

Can I feature two products side by side? Not in one section — add a second Featured product section, or use Featured collection for a row.