FAQ

The FAQ section lists questions shoppers can tap open and closed. Three arrangements, a soft color band option, and structured data for search engines under the hood.

What it does

Use it on the home page, a policy page, or a product landing to answer the questions that repeat in your inbox: shipping times, materials, guarantees. Answers can use basic formatting — bold, links, lists.

Add it to a page

1. In Shopify admin, go to Online Store → Themes and click Edit theme. (Older admin versions label this button Customize.)
2. Open the template where you want the section.
3. Click Add section and choose FAQ.
4. Click Add block → FAQ question for each pair (up to 12).
5. Type the question and answer, then save.

Choose a style

Setting	Default	Options	What it does
Layout	Split	Split / Stacked / Color band	Split: intro beside the questions; Stacked: everything in one column; Color band: the whole section sits on a soft band
Card background tint	None (white)	None (white) / Cream / Lilac / Mint / Apricot	Soft color band behind the section. Works with every layout
Icon	Plus	Plus / Chevron	The open/close symbol on each question
Open the first question by default	Off	On / Off	Shows the first answer expanded on load

Set it up: quick start

1. Add the section and write the intro Text (what this FAQ covers).
2. Add FAQ question blocks — start with your five most-asked questions.
3. Keep answers short and concrete; link to policy pages for the fine print.
4. Save and tap through the accordion in the preview.

Settings

Section settings

Setting	Default	Options	What it does
Layout	Split	Split / Stacked / Color band	Arrangement of intro and questions
Heading	“Frequently asked questions”	Text	Section title
Text	Empty	Text	Intro beside the questions (Split) or under the heading
First button label	Empty	Text	Shows a button under the intro — often “Contact us”
Link	Empty	URL	Where the button leads
Card background tint	None (white)	None (white) / Cream / Lilac / Mint / Apricot	Soft color band behind the section
Icon	Plus	Plus / Chevron	The expand symbol
Open the first question by default	Off	On / Off	First answer starts expanded

Blocks

Add up to 12 FAQ question blocks.

Block	Limit	What it adds
FAQ question	12	One question + one answer

FAQ question settings

Setting	Default	Options	What it does
Question	“Add your question”	Text	The line shoppers see and tap
Answer	(demo text)	Text	The expanded answer — supports bold, links, and lists

Images and content tips

• No images in this section — it’s deliberately text-first. Link to pages with photos instead.
• Write questions the way customers ask them (“How long does shipping take?”), not the way you’d phrase them internally.
• Answers of 2–4 sentences read best; link out for details.

Good to know

• Answers expand without page reloads — the accordion is built so tapping a question feels instant.
• Search engines can read the Q&A structure — the section outputs structured data (a common SEO practice for FAQs) automatically; there’s nothing to configure.
• Keyboard and screen reader friendly — questions are real buttons that announce their open/closed state.

Example setups

Shipping & returns FAQ. Split layout, intro text + “Contact us” button, six questions with links to your policy pages.

Product page mini-FAQ. Stacked layout, four questions about materials and care, Color band with Cream tint to separate it from the product grid.

Common questions

All my answers show at once / nothing opens. That’s the browser’s basic behavior failing to load — check that no app inserted conflicting code; the accordion works on the plain theme.

Can I add an image to an answer? Not in this section — answers are text with formatting. Link to a page or section that holds the photo.

How many questions should I publish? As many as shoppers actually ask — 5 to 10 is the sweet spot; the maximum is 12.